When it comes to digital marketing, many doubts begin to arise on the subject. Among the main questions, the most common are: which platform to use, which strategies to incorporate, when to use email marketing and newsletters. Therefore, in this article we are going to show you a little more about digital marketing consulting.

In this context, consultancies appear as a light at the end of the tunnel. Because, through them it is possible to analyze the points of improvement and develop effective strategies to be applied.

Thus, consultancies work, in general, to guide the business through diagnoses and a lot of study. And with digital marketing consulting it is no different.

So, get to know what marketing consulting does and how it adds to the functioning of your company. Good reading!

Difference between digital marketing agency and consultancy

If your company needs help dealing with marketing issues, but you don’t know which service to count on, don’t worry!

This is the question of many people and in today’s blog we will clarify the difference between agency and marketing consultancy. Both services are very useful for the company, however there are some peculiarities between each one.

Marketing agency

Marketing agencies offer a number of services, including website design, graphic material production, online ad campaign management, content production, etc.

Thus, virtually all marketing services are on behalf of the agency. In this way, the contracting company passively participates in the creation process, only approving what is already ready.

Marketing consultancy

When it comes to marketing consultancy, we can say that it is directed towards a specific marketing activity, such as campaign automation.

Unlike the agency, its style is more collaborative, where consultant and manager work together to achieve the desired results. Thus, those who request the service can follow the entire process and understand where to act to improve the indicators.

In this way, we can say that the consultancy is totally focused on results . Consultants analyze all metrics, processes and activities. In this way, learning becomes more assertive and its effects are evident.

What to Expect from Digital Marketing Consulting?

The consultancy can be carried out by a single professional or by a team. Thus, they identify metrics and analyze which are the points of attention, showing the way for these indicators to be improved.

The stages of the company’s diagnosis consist of:

• knowledge of values, mission and objectives;
• mapping the brand’s online presence;
• confirmation of objectives and diagnosis;
• Elaboration of the ideal strategic plan.

Therefore, with the help of Digital Marketing Agency San Francisco, you can expect some positive effects on your business. Among them, the general diagnosis of the company, having an overview of the data and mapping the competitors to arrive at an effective action plan.

Also, the opinion of outsiders is different. Since managers are involved in the business and cannot, in some situations, see areas for improvement. Thus, a professional view of those who have no bond can be fundamental.

Now that you know what a digital marketing consultancy is and its advantages, how about using this resource to boost your business?

Contact us, as we have complete solutions for 360° Digital Marketing.