Analytics: Data & Report /Analysis
There is no such thing as effective SEO without effective SEO keyword research.
Keyword Research is the process of identifying keywords that will make your website users convert. It is the foundation of every SEO strategy. Effective search engine optimization starts with keywords, 95% of online experiences begin in the search box.
Keyword Research should be done regularly to account for adapting search trends, otherwise you risk losing the attention of the exact people you are trying to reach.
Competitor analysis is a marketing technique that aims to analyze the strengths and weaknesses of the competition. This analysis helps to create an effective business marketing plan with identified threats and opportunities. At XumDigital, our services involve identifying your top competitors within your industry and niche, performing a comprehensive competitor analysis to learn how you measure up, and putting together a detailed plan for moving forward and developing a competitive edge.
We will analyze your competitors’ websites to learn about they are doing right and their mistakes and will implement the correct strategy on your site.
A competitor’s research should be an important part of your company’s marketing plan. It will help you better define what makes your brand, product, and/or service unique, and will help you make decisions that will impact and outpace any competition.
As part of our market research we will include key factors, such as:
- Gaps in the market
- Market trends
- Innovations in products, services, and marketing campaigns
- Figuring out exactly who your competitors are is critical.
Amazing, strong, and unique identities.
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Our SEO Audit Process
Statistics to consider:
93% of all online experiences begin with the search engine.
75% of people never scroll past the first page of search listings.
70%-80% of searchers skip right past the paid results to the organic listings.
For 57% of B2B marketers, SEO is the most effective lead generation marketing activity.
Technical SEO analysis (including URLs, metadata, alt-tags, H1 tags)
On-page analysis (including content, keywords, images)
Off-site analysis (including backlinks, social media, AdWords)
Competitive analysis (figuring out who your competitors are and what lessons we can take from their SEO strategies)
Keyword research (figuring out which keywords will best help you reach your audience and how to better incorporate them into your site)
We will do the same with your social media channels and any pother digital platforms utilized by your business.
What we do:
Conversion Rate Optimization
Analysis of results and recommendations
Brand Awareness Metrics:
Click-through Rate (CTR):
Return on Investment (ROI):
Return on Ad Spend (ROAS):
they interact with external data as well.