Digital Marketing Made Right

24 May 22 | Digital Marketing, Xum News

Digital Marketing Made Right

Digital Marketing Made Right


The secret is out!

All businesses from the big boys to the mom-and-pop stores are getting online. Yet despite all the efforts to get a website and a social media page many still can’t seem to convert all the energy that they have put into a massive upsurge in new customers.

If that applies to you it may be time to call in the experts. Digital marketers know how to get more traffic to websites, how to get more leads, and most importantly how to leverage the knowledge you already have to your advantage.

But what is digital marketing and why is it important?

If you are looking for a brief but thorough rundown on digital marketing, look no further than this guide!


What Is Digital Marketing?


So let’s cut to the chase. Digital marketing is a blanket term used to describe any means of marketing done over the internet or electronically. The tactics can vary, but the end goal is the same.

More leads for you and your business. In a nutshell, if you are selling a product or a service in today’s world you can benefit from digital marketing.


Do I Need to Focus On Digital Marketing?


Well, we hate to break it to you, but you haven’t got a choice.

In the days of old, digital marketing was viewed as just another option among the wide range of tactics marketers used.

But unlike TV, radio, or newspapers, we have come to rely on the internet in almost every area of our life. As a result, people don’t only see but expect some form of web presence from businesses of all sizes.  As an example, one survey showed that 56% of people wouldn’t trust a business without a website!

If after reading that you are saying to yourself “Wow, at least I’ve got my website done!” you’re falling into a common trap. Just having something out there isn’t good enough.

There is a great difference between doing something and doing it well, and the reality is that getting your digital marketing right will either make you lose or make money.

There are currently 4.66 billion people online right now. That number is astronomical! You only need a marginal amount of them to be successful, yet every other marketing avenue leaves your efforts up in the air.

With digital marketing, you can target your efforts to focus only on those that are most likely to be interested in what you offer, and track what works and what doesn’t. Then with this data, you can double down to maximize what best works for you.

The beauty of digital marketing also lies in it being a great equalizer when it comes to competition. Regardless of the size of your business, you can compete for customers’ attention using the right tactics and tricks of the trade.

Remember, Google doesn’t care how big your business is. All that matters is the relevance and usefulness of your content.


What Digital Marketers Do


The digital marketers’ promise of helping you get more business should have got your attention, but how do they actually do this?

Well, various avenues can be used. The very best digital marketing agencies use a variation of them all when constructing a water-tight strategy for their clients.

These include but are not restricted to:

  • PPC – Pay per click advertising is using paid ads that jump to the top of specific searches to generate leads
  • SEO – Search Engine Optimization includes the various tactics used to appear higher in search rankings
  • Social Media Marketing – This is the use and management of social media to promote your brand or service
  • Email Marketing – Any promotional outreach to new or existing customers via email is included in the world of email marketing
  • Content Marketing – This involves any media created that adds entertainment, educational or inspirational value to your brand

…and this is only scratching the surface!

As you can see there is a whole host of tasks that are needed to keep any business competitive in today’s market. A skilled digital marketer knows how to get more traffic to websites and how to get you more leads.

On that note…


How Digital Marketers Improve Your Business


As we have seen, if you want to know how to get more traffic to websites then you need to speak to a digital marketing agency. But let’s see how to get more leads in action with a basic digital marketing plan example.

Daniel owns a family-run Italian restaurant in the center of San Jose. Knowing that he should get online but not knowing how to get ahead of the competition, he reaches out to a digital marketing agency.

After seeing that he has a website and a Google My Business page, the agency notes that he is not on social media pages and isn’t responding to restaurant reviews on Google.

After researching his typical patrons, they can ascertain using demographics that his customers are mainly on Instagram and Facebook. So they don’t only open pages but manage and create wonderful visually appealing content. People are now able to see the great dishes provided and make a reservation at the touch of a button.

They also suggest that Daniel should lean into the wealth of local knowledge that he and his family have of Italian cuisine and add an SEO-optimized blog to their website, which they as an SEO agency can do. They can also use the customer’s emails from booking online to send out special promotions to their clients and even send out content like recipes and track the results.

That’s a lot of stuff right? Well fortunately for Daniel, all he has to do is read a report over his morning coffee, and focus on nothing more than providing the best Cacio e Pepe and Linguini Alle Vongole San Jose has to offer!


Digital Marketing Demystified


While it may be tempting to look after digital marketing in-house, it really pays to be able to rely on a digital marketing agency. A flexible and professional digital marketing team enables your business to gain the full benefits of digital marketing because rather than having one person who is good in one or two of these camps, you can rest easy knowing all approaches are working at 100%.

We at Xum Digital have over 15 years of experience in helping businesses reach their full potential and would love to help you. Don’t be a stranger and reach out and see what we can do for you today!