Generate revenue with an optimal management of your paid advertising, and the digital platforms that most adapt to your audience and goals.

While traditional SEO will help you rank organically, PPC advertising generates a significant amount of traffic immediately.

PPC campaign management requires significant testing to find your company’s sweet spot and identify which strategy works best for generating conversions. Xum Digital will research your industry and identify the optimal channels for launching profitable campaigns.

Among the benefits of PPC Management are:

Immediate lead generation: promote new products and services instantly through ads on search engines, text advertising, display advertising and other paid distribution channels.

Running a PPC campaign along with an organic search strategy will give your brand a presence on both paid and non-paid listings. To show up in multiple places gives you an advantage.

You pay only for clicks – you only pay when someone clicks your advertisement. By testing different paid advertising sources, you will see which keywords, ads, and placements generate the best return on investment.

Learn more about your targeted audience’s consumer behavior online and then adapt your strategy accordingly.

XumDigital will research and select the best keywords for search-based campaigns to maximize exposure and keep bid costs low.

If your potential customers are only browsing and leave your site, display advertising and retargeting can prove to be beneficial marketing tactics that generate sales.

Retargeting provides an opportunity to encourage new users to become customers or promote offers to existing customers.