{"id":256319,"date":"2022-06-10T16:14:22","date_gmt":"2022-06-10T22:14:22","guid":{"rendered":"https:\/\/xum.digital\/analisis-datos-e-informes-analisis\/"},"modified":"2022-07-26T14:52:37","modified_gmt":"2022-07-26T20:52:37","slug":"analisis-datos-e-informes-analisis","status":"publish","type":"page","link":"https:\/\/xum.digital\/es\/analisis-datos-e-informes-analisis\/","title":{"rendered":"An\u00e1lisis: datos e informes\/an\u00e1lisis"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbbackground_image\u00bb _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_color_gradient_stops=\u00bb#000000 25%|rgba(0,0,0,0.5) 80%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bb#000000&#8243; background_color_gradient_start_position=\u00bb25%\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0.5)\u00bb background_color_gradient_end_position=\u00bb80%\u00bb background_image=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb make_equal=\u00bbon\u00bb _builder_version=\u00bb4.16&#8243; 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_module_preset=\u00bbdefault\u00bb width=\u00bb50%\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000&#8243; background_enable_image=\u00bboff\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb78px||50px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbdct_title_v2 left\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bb|300|||||||\u00bb header_font=\u00bb|300|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_2_font=\u00bb|300||on|||||\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb18px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Investigaci\u00f3n de palabras clave <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb28px\u00bb positioning=\u00bbrelative\u00bb vertical_offset=\u00bb3px\u00bb horizontal_offset=\u00bb1px\u00bb text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<b>No existe el SEO efectivo sin una investigaci\u00f3n efectiva de palabras clave de SEO.<\/b> <\/p>\n<p>La investigaci\u00f3n de palabras clave es el proceso de identificar palabras clave que har\u00e1n que los usuarios de su sitio web se conviertan. Es la base de toda estrategia SEO. La optimizaci\u00f3n efectiva del motor de b\u00fasqueda comienza con palabras clave, el 95% de las experiencias en l\u00ednea comienzan en el cuadro de b\u00fasqueda. <\/p>\n<p>La investigaci\u00f3n de palabras clave se debe realizar regularmente para tener en cuenta la adaptaci\u00f3n de las tendencias de b\u00fasqueda; de lo contrario, corre el riesgo de perder la atenci\u00f3n de las personas exactas a las que intenta llegar. [\/et_pb_text][et_pb_text module_class=\u00bbdct_title_v2 left\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bb|300|||||||\u00bb header_font=\u00bb|300|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_2_font=\u00bb|300||on|||||\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb18px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>An\u00e1lisis de la competencia <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb28px\u00bb positioning=\u00bbrelative\u00bb vertical_offset=\u00bb3px\u00bb horizontal_offset=\u00bb1px\u00bb text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El an\u00e1lisis de la competencia es una t\u00e9cnica de marketing que tiene como objetivo analizar las fortalezas y debilidades de la competencia. Este an\u00e1lisis ayuda a crear un plan de marketing comercial efectivo con amenazas y oportunidades identificadas. En XumDigital, nuestros servicios implican identificar a sus principales competidores dentro de su industria y nicho, realizar un an\u00e1lisis completo de la competencia para saber c\u00f3mo est\u00e1 a la altura y elaborar un plan detallado para avanzar y desarrollar una ventaja competitiva.<\/p>\n<p>Analizaremos los sitios web de sus competidores para saber si lo est\u00e1n haciendo bien y sus errores, e implementaremos la estrategia correcta en su sitio.<\/p>\n<p>La investigaci\u00f3n de un competidor debe ser una parte importante del plan de marketing de su empresa. Le ayudar\u00e1 a definir mejor lo que hace \u00fanico a su marca, producto y\/o servicio, y le ayudar\u00e1 a tomar decisiones que impactar\u00e1n y superar\u00e1n a cualquier competencia.<\/p>\n<p>Como parte de nuestra investigaci\u00f3n de mercado, incluiremos factores clave, tales como:<\/p>\n<ul>\n<li>Brechas en el mercado<\/li>\n<li>Las tendencias del mercado<\/li>\n<li>Innovaciones en productos, servicios y campa\u00f1as de marketing<\/li>\n<li>Averiguar exactamente qui\u00e9nes son sus competidores es fundamental.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000&#8243; custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||64px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||3px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbdct_title_v2 left\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bb|300|||||||\u00bb header_font=\u00bb|300|||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_2_font=\u00bb|300||on|||||\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||-17px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb18px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Identidades sorprendentes, fuertes y \u00fanicas.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/xum.digital\/wp-content\/uploads\/2022\/01\/Logos-para-portafolio-web-Ente.png\u00bb alt=\u00bbENTE Conectando Energ\u00edas\u00bb title_text=\u00bbENTE Conectando Energ\u00edas\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/xum.digital\/wp-content\/uploads\/2022\/01\/Logos-para-portafolio-web-SORIE.png\u00bb alt=\u00bbSorie de Centroam\u00e9rica SA\u00bb title_text=\u00bbSorie de Centroam\u00e9rica SA\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|4px|4px|4px|4px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/xum.digital\/wp-content\/uploads\/2022\/01\/Logos-para-portafolio-web-AV7.png\u00bb alt=\u00bbAvenida 7&#8243; title_text=\u00bbAvenida 7&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb border_radii=\u00bbon|4px|4px|4px|4px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbbackground_image\u00bb _module_preset=\u00bbdefault\u00bb background_image=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\u00bb parallax=\u00bbon\u00bb custom_margin=\u00bb||||true|false\u00bb custom_padding=\u00bb||||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_code _builder_version=\u00bb4.17.4&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_color_gradient_stops=\u00bb#000000 25%|rgba(0,0,0,0.5) 80%\u00bb background_color_gradient_start=\u00bb#000000&#8243; background_color_gradient_start_position=\u00bb25%\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0.5)\u00bb background_color_gradient_end_position=\u00bb80%\u00bb background_enable_image=\u00bboff\u00bb parallax=\u00bbon\u00bb custom_padding=\u00bb70px||70px||true|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<div class=\"container\"><!-- [et_pb_line_break_holder] --><\/p>\n<h4 style=\"color: white; font-family: poppins; font-weight: 300; text-transform: uppercase; text-align: center; font-size:2em;\"><!-- [et_pb_line_break_holder] --> \u00bfQuieres saber m\u00e1s sobre branding o dise\u00f1o gr\u00e1fico?<!-- [et_pb_line_break_holder] --><\/h4>\n<hr style=\"border: solid #00a2f1 1px;  \"><!-- [et_pb_line_break_holder] -->  <pee align=\"center\" style=\"color:white; font-family: poppins; font-size: 1.3em;\"> <!-- [et_pb_line_break_holder] --> D\u00e9janos saber tus datos y te enviaremos informaci\u00f3n muy importante<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_fullwidth_code][et_pb_fullwidth_code _builder_version=\u00bb4.17.4&#8243; _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_color_gradient_stops=\u00bb#000000 25%|rgba(0,0,0,0.5) 80%\u00bb text_orientation=\u00bbcenter\u00bb module_alignment=\u00bbcenter\u00bb height_tablet=\u00bb\u00bb height_phone=\u00bb300px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb|20%|30px|20%|false|true\u00bb saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb global_module=\u00bb256856&#8243; theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<div id=\"mf_placeholder\" <!-- [et_pb_line_break_holder] -->     data-formurl=\u00bb\/\/www.yersan.com\/forms\/embed.php?id=218489&#8243; <!-- [et_pb_line_break_holder] -->     data-formheight=\u00bbauto\u00bb  <!-- [et_pb_line_break_holder] -->     data-formtitle=\u00bbXum.Digital &#8211; Espa\u00f1ol\u00bb  <!-- [et_pb_line_break_holder] -->     data-paddingbottom=\u00bb10&#8243;><!-- [et_pb_line_break_holder] --><\/div>\n<p><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\" src=\"\/\/www.yersan.com\/forms\/js\/jquery.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\" src=\"\/\/www.yersan.com\/forms\/js\/jquery.ba-postmessage.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script type=\"text\/javascript\" src=\"\/\/www.yersan.com\/forms\/js\/machform_loader.js\"><\/script>[\/et_pb_fullwidth_code][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb background_enable_image=\u00bboff\u00bb positioning=\u00bbnone\u00bb custom_padding=\u00bb50px||50px||false|false\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbdct_title_v2 left\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bb|300|||||||\u00bb header_font=\u00bb|300|||||||\u00bb header_text_color=\u00bb#4B4C4C\u00bb header_2_font=\u00bb|300||on|||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||10px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb18px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Nuestro proceso de auditor\u00eda SEO <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb28px\u00bb text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Estad\u00edsticas a tener en cuenta:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb10px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbEl 93% de todas las experiencias en l\u00ednea comienzan con el motor de b\u00fasqueda.\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x24;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbEl 75% de las personas nunca pasan de la primera p\u00e1gina de los listados de b\u00fasqueda.\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x24;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bb70 %-80% de los buscadores pasan directamente de los resultados pagados a los listados org\u00e1nicos.\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x24;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbPara el 57% de los especialistas en marketing B2B, el SEO es la actividad de marketing de generaci\u00f3n de leads m\u00e1s efectiva.\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x24;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb28px\u00bb positioning=\u00bbrelative\u00bb vertical_offset=\u00bb3px\u00bb horizontal_offset=\u00bb1px\u00bb text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]Nuestros servicios de auditor\u00eda ayudan a garantizar que su sitio tenga una clasificaci\u00f3n alta y obtenga esos clics. Nuestra auditor\u00eda de optimizaci\u00f3n de motores de b\u00fasqueda comienza con el estudio detallado de su sitio, seguida de una auditor\u00eda de SEO que incluye:[\/et_pb_text][et_pb_blurb title=\u00bbAn\u00e1lisis t\u00e9cnico de SEO (incluidas URL, metadatos, etiquetas alternativas, etiquetas H1)\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x45;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbAn\u00e1lisis en la p\u00e1gina (incluyendo contenido, palabras clave, im\u00e1genes)\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x45;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbAn\u00e1lisis fuera del sitio (incluidos backlinks, redes sociales, AdWords)\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x45;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbAn\u00e1lisis competitivo (descubrir qui\u00e9nes son sus competidores y qu\u00e9 lecciones podemos sacar de sus estrategias de SEO)\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x45;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbInvestigaci\u00f3n de palabras clave (descubrir qu\u00e9 palabras clave lo ayudar\u00e1n mejor a llegar a su audiencia y c\u00f3mo incorporarlas mejor en su sitio)\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x45;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb28px\u00bb positioning=\u00bbrelative\u00bb vertical_offset=\u00bb3px\u00bb horizontal_offset=\u00bb1px\u00bb text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]Despu\u00e9s de pasar por este proceso de descubrimiento, le proporcionaremos un plan detallado que se adapte a sus objetivos comerciales y su p\u00fablico objetivo.<\/p>\n<p>Haremos lo mismo con sus canales de redes sociales y cualquier otra plataforma digital utilizada por su negocio.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||1px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbdct_title_v2 left\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bb|300|||||||\u00bb header_font=\u00bb|300|||||||\u00bb header_text_color=\u00bb#4B4C4C\u00bb header_2_font=\u00bb|300||on|||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||10px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb18px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Lo que hacemos:<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbAuditorias SEO\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbInvestigaci\u00f3n de palabras clave\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbAn\u00e1lisis de la competencia\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbOptimizaci\u00f3n de la tasa de conversi\u00f3n\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbAn\u00e1lisis de resultados y recomendaciones \u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blurb][et_pb_text module_class=\u00bbdct_title_v2 left\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bb|300|||||||\u00bb header_font=\u00bb|300|||||||\u00bb header_text_color=\u00bb#4B4C4C\u00bb header_2_font=\u00bb|300||on|||||\u00bb header_2_text_color=\u00bb#000000&#8243; header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||10px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb18px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>M\u00e9tricas de reconocimiento de marca:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb28px\u00bb positioning=\u00bbrelative\u00bb vertical_offset=\u00bb3px\u00bb horizontal_offset=\u00bb1px\u00bb text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]Para medir el conocimiento de la marca, los especialistas en marketing suelen mirar primero las impresiones. Las impresiones representan el n\u00famero total de veces que las personas ven un anuncio. Los especialistas en marketing tambi\u00e9n complementan estos datos midiendo: [\/et_pb_text][et_pb_blurb title=\u00bbAlcanzar:\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]El n\u00famero de personas (\u00fanicas) expuestas a un anuncio. Un mayor alcance significa que un anuncio est\u00e1 expuesto a m\u00e1s clientes potenciales, lo que puede conducir a una mayor conciencia. [\/et_pb_blurb][et_pb_blurb title=\u00bbFrecuencia:\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]La cantidad promedio de veces que un visitante est\u00e1 expuesto a un anuncio durante un per\u00edodo de tiempo. [\/et_pb_blurb][et_pb_blurb title=\u00bbCompromiso con el cliente:\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]La participaci\u00f3n de un cliente con los resultados de b\u00fasqueda pagados se mide por la tasa de clics (CTR). Esto puede ser particularmente \u00fatil como comparaci\u00f3n con el n\u00famero de impresiones recibidas. [\/et_pb_blurb][et_pb_blurb title=\u00bbTasa de clics (CTR):\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]El porcentaje de impresiones\/clics. Si un anuncio para una palabra clave se muestra a 100 personas (impresiones) y cinco de esas personas hacen clic en el anuncio (clics), tendr\u00eda una tasa de clics del 5%. [\/et_pb_blurb][et_pb_blurb title=\u00bbMejoramiento:\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]Mejoras realizadas a una campa\u00f1a basadas en aspectos de la campa\u00f1a que funcionan bien. [\/et_pb_blurb][et_pb_blurb title=\u00bbRetorno de la Inversi\u00f3n (ROI):\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]La relaci\u00f3n entre la utilidad neta y el costo. En otras palabras, cu\u00e1nto dinero gana una empresa en comparaci\u00f3n con cu\u00e1nto gasta para producir y publicitar sus productos. La f\u00f3rmula para calcular el ROl es: (Ingresos &#8211; Costo de los bienes vendidos)\/Costo de los bienes vendidos * 100. [\/et_pb_blurb][et_pb_blurb title=\u00bbRetorno de la inversi\u00f3n publicitaria (ROAS): \u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]Un KPI que determina qu\u00e9 tan efectivo es el gasto publicitario para generar ingresos. Su f\u00f3rmula es ROAS = Ingresos\/Gasto publicitario * 100. [\/et_pb_blurb][et_pb_blurb title=\u00bbGuion: \u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]Fragmentos de c\u00f3digo JavaScript que permiten un mejor control de las campa\u00f1as. Se pueden usar para automatizar funciones internas dentro de una cuenta de Google Ads:<br \/>\ntambi\u00e9n interact\u00faan con datos externos. [\/et_pb_blurb][et_pb_blurb title=\u00bbM\u00e9tricas de tr\u00e1fico a un sitio web:\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]Para medir el tr\u00e1fico a un sitio web, los clics y la tasa de clics (CTR) son buenas m\u00e9tricas para revisar. Estas dos m\u00e9tricas resaltan cu\u00e1ntas personas encuentran un anuncio lo suficientemente atractivo como para hacer clic en \u00e9l y visitar su sitio web. [\/et_pb_blurb][et_pb_blurb title=\u00bbClics:\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]El n\u00famero total de b\u00fasquedas en las que se hizo clic en un anuncio.[\/et_pb_blurb][et_pb_blurb title=\u00bbCTR: \u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#x5c;||divi||400&#8243; icon_color=\u00bb#00A1F1&#8243; icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb100%\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb||||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb16px\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1px\u00bb custom_margin=\u00bb|||0px|false|false\u00bb custom_padding=\u00bb|||0px|false|false\u00bb icon_font_size=\u00bb25px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]El porcentaje de impresiones\/clics. Si un anuncio para una palabra clave se muestra a 100 personas (impresiones) y cinco de esas personas hacen clic en el anuncio (clics), tendr\u00eda una tasa de clics del 5%. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|on|on\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#000000&#8243; background_enable_image=\u00bboff\u00bb custom_padding=\u00bb70px||70px|||\u00bb disabled=\u00bbon\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; make_equal=\u00bbon\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb1170px\u00bb custom_padding=\u00bb||0px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbdct_title_v2 left\u00bb _builder_version=\u00bb4.16&#8243; text_font=\u00bb|300|||||||\u00bb header_text_color=\u00bb#4B4C4C\u00bb header_2_font=\u00bb|300||on|||||\u00bb header_2_text_color=\u00bb#FFFFFF\u00bb header_2_font_size=\u00bb24px\u00bb custom_margin=\u00bb||0px||false|false\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb18px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>\u00bfTienes todo lo que necesitas?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/xum.digital\/wp-content\/uploads\/2022\/01\/divide-side.jpg\u00bb title_text=\u00bblado dividido\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb50%\u00bb custom_margin=\u00bb20px||20px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2&#8243; make_equal=\u00bbon\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb1170px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bb\u00bfPregunta n\u00famero 1?\u00bb alt=\u00bbEs tiempo de Betas\u00bb image_icon_width=\u00bb60px\u00bb module_class=\u00bbnone\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb|||on|||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_line_height=\u00bb1.4em\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bb#000000&#8243; image_icon_custom_margin=\u00bb||-55px||false|false\u00bb image_icon_custom_padding=\u00bb0px||0px||true|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|true\u00bb custom_css_main_element=\u00bbtransition: all 500ms ease !important;\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb border_width_all=\u00bb3px\u00bb border_color_all=\u00bb#00A1F1&#8243; box_shadow_style=\u00bbpreset1&#8243; box_shadow_spread=\u00bb9px\u00bb box_shadow_color=\u00bb#004060&#8243; global_colors_info=\u00bb{}\u00bb title__hover_enabled=\u00bboff|desktop\u00bb custom_css_main_element__hover_enabled=\u00bbon|desktop\u00bb background_color__hover=\u00bb#ffffff\u00bb background_enable_color__hover=\u00bbon\u00bb header_text_color__hover_enabled=\u00bbon|hover\u00bb header_text_color__hover=\u00bb#3d3d3d\u00bb body_text_color__hover_enabled=\u00bbon|hover\u00bb body_text_color__hover=\u00bb#3d3d3d\u00bb custom_css_main_element__hover=\u00bbbox-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);\u00bb icon_color__hover=\u00bb#FFFFFF\u00bb icon_color__hover_enabled=\u00bbon|hover\u00bb]<\/p>\n<p>La experiencia estrat\u00e9gica y la experiencia anal\u00edtica se combinan<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">Acerca del logotipo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bb\u00bfPregunta n\u00famero 1?\u00bb alt=\u00bbEs tiempo de Betas\u00bb image_icon_width=\u00bb60px\u00bb module_class=\u00bbnone\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb|||on|||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_line_height=\u00bb1.4em\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bb#000000&#8243; image_icon_custom_margin=\u00bb||-55px||false|false\u00bb image_icon_custom_padding=\u00bb0px||0px||true|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|true\u00bb custom_css_main_element=\u00bbtransition: all 500ms ease !important;\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb border_width_all=\u00bb3px\u00bb border_color_all=\u00bb#00A1F1&#8243; box_shadow_style=\u00bbpreset1&#8243; box_shadow_spread=\u00bb9px\u00bb box_shadow_color=\u00bb#004060&#8243; global_colors_info=\u00bb{}\u00bb title__hover_enabled=\u00bboff|desktop\u00bb custom_css_main_element__hover_enabled=\u00bbon|desktop\u00bb background_color__hover=\u00bb#ffffff\u00bb background_enable_color__hover=\u00bbon\u00bb header_text_color__hover_enabled=\u00bbon|hover\u00bb header_text_color__hover=\u00bb#3d3d3d\u00bb body_text_color__hover_enabled=\u00bbon|hover\u00bb body_text_color__hover=\u00bb#3d3d3d\u00bb custom_css_main_element__hover=\u00bbbox-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);\u00bb icon_color__hover=\u00bb#FFFFFF\u00bb icon_color__hover_enabled=\u00bbon|hover\u00bb]<\/p>\n<p>La experiencia estrat\u00e9gica y la experiencia anal\u00edtica se combinan<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">Acerca del logotipo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bb\u00bfPregunta n\u00famero 1?\u00bb alt=\u00bbEs tiempo de Betas\u00bb image_icon_width=\u00bb60px\u00bb module_class=\u00bbnone\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bb|||on|||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_line_height=\u00bb1.4em\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bb#000000&#8243; image_icon_custom_margin=\u00bb||-55px||false|false\u00bb image_icon_custom_padding=\u00bb0px||0px||true|false\u00bb custom_padding=\u00bb20px|20px|20px|20px|false|true\u00bb custom_css_main_element=\u00bbtransition: all 500ms ease !important;\u00bb border_radii=\u00bbon|20px|20px|20px|20px\u00bb border_width_all=\u00bb3px\u00bb border_color_all=\u00bb#00A1F1&#8243; box_shadow_style=\u00bbpreset1&#8243; box_shadow_spread=\u00bb9px\u00bb box_shadow_color=\u00bb#004060&#8243; global_colors_info=\u00bb{}\u00bb title__hover_enabled=\u00bboff|desktop\u00bb custom_css_main_element__hover_enabled=\u00bbon|desktop\u00bb background_color__hover=\u00bb#ffffff\u00bb background_enable_color__hover=\u00bbon\u00bb header_text_color__hover_enabled=\u00bbon|hover\u00bb header_text_color__hover=\u00bb#3d3d3d\u00bb body_text_color__hover_enabled=\u00bbon|hover\u00bb body_text_color__hover=\u00bb#3d3d3d\u00bb custom_css_main_element__hover=\u00bbbox-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);\u00bb icon_color__hover=\u00bb#FFFFFF\u00bb icon_color__hover_enabled=\u00bbon|hover\u00bb]<\/p>\n<p>La experiencia estrat\u00e9gica y la experiencia anal\u00edtica se combinan<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">Acerca del logotipo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb80px||80px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbModule &#8211; Text &#8211; Paragraph\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb28px\u00bb positioning=\u00bbrelative\u00bb vertical_offset=\u00bb3px\u00bb horizontal_offset=\u00bb1px\u00bb text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><b>El Branding correcto es la clave<\/b><\/p>\n<p>De todos los factores que contribuyen al \u00e9xito de su negocio, la marca de su identidad es quiz\u00e1s el que puede marcar la mayor diferencia. Como agencia de marca, entendemos que una identidad de marca adecuada puede tomar un producto poco impresionante y permitirle experimentar un \u00e9xito modesto. Puede elevar un producto promedio para lograr un corte por encima de la competencia y puede brindarle a un gran producto la atenci\u00f3n que realmente merece. La marca comercial inadecuada, por otro lado, puede destruir absolutamente un producto excelente, eliminando la posibilidad de un verdadero \u00e9xito de ventas.<\/p>\n<p>Ya sea que est\u00e9 iniciando un nuevo negocio o buscando revitalizar uno antiguo, el marketing de marca puede ser el factor que transforme por completo la perspectiva de su empresa. Antes de apresurarse a cambiar la marca en funci\u00f3n de algo que podr\u00eda haber visto hacer a un competidor, es importante tomarse un momento y considerar todo lo que est\u00e1 en juego. Para empezar, es posible que desee que la experiencia de una empresa lo ayude en este viaje.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbModule &#8211; Text &#8211; Paragraph\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb16px\u00bb text_line_height=\u00bb28px\u00bb positioning=\u00bbrelative\u00bb vertical_offset=\u00bb3px\u00bb horizontal_offset=\u00bb1px\u00bb text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>\u00bfC\u00d3MO PUEDE SU EMPRESA BENEFICIARSE DE LA MARCA DIGITAL?<\/strong><\/p>\n<p>Los consumidores de hoy est\u00e1n inundados de anuncios. \u00a1Desde las principales marcas hasta las marcas independientes y las empresas emergentes, los consumidores est\u00e1n expuestos a m\u00e1s de 370 anuncios por d\u00eda en promedio! Con la avalancha de marcas y empresas que le piden que compre sus productos o servicios, queremos que su marca compita dentro de este enorme grupo de empresas y emerja como una marca que se destaque entre las dem\u00e1s. Sabemos que su marca es especial, y queremos que los consumidores la recuerden de la forma en que usted quiere que la recuerden a trav\u00e9s de t\u00e9cnicas de marca digital efectivas y una campa\u00f1a de marca digital superior. El objetivo no es solo que su marca se destaque entre la multitud, sino liderar a la multitud como la marca l\u00edder en su industria. Nuestro equipo lo guiar\u00e1 a trav\u00e9s del desarrollo de su marca, describiendo la apariencia de su empresa y comunicando su marca al mundo digital.<\/p>\n<p><strong>FUERTES ESTRATEGIAS DE MARCA DIGITAL PARA UN MAYOR RECONOCIMIENTO DE MARCA<\/strong><\/p>\n<p>Nuestro objetivo en Colibri Digital Marketing es generar el mayor retorno de inversi\u00f3n para su empresa. Una forma efectiva de hacer esto es mediante la creaci\u00f3n de una s\u00f3lida estrategia y campa\u00f1a de marca digital. Queremos que nuestras t\u00e9cnicas y estrategias de marca digital lleven a los consumidores a su marca y creen una imagen de marca duradera en la mente de sus clientes y m\u00e1s all\u00e1. No solo m\u00e1s consumidores recordar\u00e1n su marca, sino que tambi\u00e9n tendr\u00e1 un ej\u00e9rcito de consumidores leales que difundir\u00e1n las noticias de su marca dentro de sus propios c\u00edrculos y redes sociales y continuar\u00e1n haciendo crecer su marca para usted. Adem\u00e1s, al construir una gran reputaci\u00f3n e imagen corporativa para su empresa, su empresa puede crear una base s\u00f3lida para la confianza y las interacciones exitosas con sus clientes en el futuro. Adem\u00e1s de todo esto, cuando m\u00e1s y m\u00e1s personas reconocen su marca, legitima a\u00fan m\u00e1s su marca y su dominio en el mundo del consumidor.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An\u00e1lisis: datos e informes\/an\u00e1lisis No existe el SEO efectivo sin una investigaci\u00f3n efectiva de palabras clave de SEO.Investigaci\u00f3n de palabras clave No existe el SEO efectivo sin una investigaci\u00f3n efectiva de palabras clave de SEO. 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