{"id":29949,"date":"2021-07-09T13:33:20","date_gmt":"2021-07-09T19:33:20","guid":{"rendered":"http:\/\/xum.digital\/?page_id=29949"},"modified":"2022-08-08T07:18:31","modified_gmt":"2022-08-08T13:18:31","slug":"traditional-media-media-buying-and-planning","status":"publish","type":"page","link":"https:\/\/xum.digital\/en\/traditional-media-media-buying-and-planning\/","title":{"rendered":"Traditional Media \u2013 Media Buying and planning"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;background_image&#8221; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#000000 25%|rgba(0,0,0,0.5) 80%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;#000000&#8243; background_color_gradient_start_position=&#8221;25%&#8221; 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header_2_text_color_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_2_line_height_tablet=&#8221;40px&#8221; header_2_line_height_phone=&#8221;40px&#8221; header_2_line_height_last_edited=&#8221;on|tablet&#8221; header_4_text_color_tablet=&#8221;&#8221; header_4_text_color_phone=&#8221;#FFFFFF&#8221; header_4_text_color_last_edited=&#8221;on|desktop&#8221; header_4_font_size_tablet=&#8221;40px&#8221; header_4_font_size_phone=&#8221;35px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; header_4_line_height_tablet=&#8221;40px&#8221; header_4_line_height_phone=&#8221;40px&#8221; header_4_line_height_last_edited=&#8221;on|tablet&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Traditional Media \u2013 Media Buying and planning<\/h1>\n<p>There are many reasons why traditional media may still be a better fit for your business goals.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/xum.digital\/wp-content\/uploads\/2022\/01\/divide-side.jpg&#8221; 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sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>There are many reasons why traditional media may still be a better fit for your business goals.<\/strong><\/p>\n<p>For some specific audiences such as the Hispanic community, the consumption of traditional media and its influence on their decisions, are elements to consider.<\/p>\n<p>Let us use our decades of experience in the domestic and international traditional media, in both Spanish and English, and in a variety of channels such as TV networks, cable channels, OOH, radio and print to help you figure out if traditional platforms are for you and how to get the most out of your investment.<\/p>\n<p>We will choose the right channel, the right campaign, and the right message that best works for you while taking full advantage of the great potential that traditional advertising has to offer.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; 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font-family: poppins; font-weight: 300; text-transform: uppercase; text-align: center; font-size:2em;\"><!-- [et_pb_line_break_holder] -->  Want to know more about Traditional Media?<!-- [et_pb_line_break_holder] --><\/h4>\n<hr style=\"border: solid #00a2f1 1px; \"><!-- [et_pb_line_break_holder] -->  <pee align=\"center\" style=\"color:white; font-family: poppins; font-size: 1.3em;\"> <!-- [et_pb_line_break_holder] -->    Let us know your information and we will send you highly important information<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_fullwidth_code][et_pb_fullwidth_code _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#000000 25%|rgba(0,0,0,0.5) 80%&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; height_tablet=&#8221;&#8221; 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header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;15px&#8221; body_text_color=&#8221;rgba(0,0,0,0.92)&#8221; body_font_size=&#8221;16px&#8221; body_letter_spacing=&#8221;1px&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;70px||70px|||&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1170px&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;dct_title_v2 left&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#4B4C4C&#8221; header_2_font=&#8221;|300||on|||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>You have everything you need?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/xum.digital\/wp-content\/uploads\/2022\/01\/divide-side.jpg&#8221; title_text=&#8221;divide-side&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1170px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Question number 1?&#8221; alt=&#8221;Es tiempo de Betas&#8221; image_icon_width=&#8221;60px&#8221; module_class=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.4em&#8221; body_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;||-55px||false|false&#8221; image_icon_custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221; custom_css_main_element=&#8221;transition: all 500ms ease !important;&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#00A1F1&#8243; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;9px&#8221; box_shadow_color=&#8221;#004060&#8243; global_colors_info=&#8221;{}&#8221; title__hover_enabled=&#8221;off|desktop&#8221; custom_css_main_element__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#ffffff&#8221; background_enable_color__hover=&#8221;on&#8221; header_text_color__hover_enabled=&#8221;on|hover&#8221; header_text_color__hover=&#8221;#3d3d3d&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#3d3d3d&#8221; custom_css_main_element__hover=&#8221;box-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);&#8221; icon_color__hover=&#8221;#FFFFFF&#8221; icon_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Strategy experience and analytical expertise combine<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">About logo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Question number 1?&#8221; alt=&#8221;Es tiempo de Betas&#8221; image_icon_width=&#8221;60px&#8221; module_class=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.4em&#8221; body_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;||-55px||false|false&#8221; image_icon_custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221; custom_css_main_element=&#8221;transition: all 500ms ease !important;&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#00A1F1&#8243; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;9px&#8221; box_shadow_color=&#8221;#004060&#8243; global_colors_info=&#8221;{}&#8221; title__hover_enabled=&#8221;off|desktop&#8221; custom_css_main_element__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#ffffff&#8221; background_enable_color__hover=&#8221;on&#8221; header_text_color__hover_enabled=&#8221;on|hover&#8221; header_text_color__hover=&#8221;#3d3d3d&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#3d3d3d&#8221; custom_css_main_element__hover=&#8221;box-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);&#8221; icon_color__hover=&#8221;#FFFFFF&#8221; icon_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Strategy experience and analytical expertise combine<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">About logo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Question number 1?&#8221; alt=&#8221;Es tiempo de Betas&#8221; image_icon_width=&#8221;60px&#8221; module_class=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.4em&#8221; body_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;||-55px||false|false&#8221; image_icon_custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221; custom_css_main_element=&#8221;transition: all 500ms ease !important;&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#00A1F1&#8243; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;9px&#8221; box_shadow_color=&#8221;#004060&#8243; global_colors_info=&#8221;{}&#8221; title__hover_enabled=&#8221;off|desktop&#8221; custom_css_main_element__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#ffffff&#8221; background_enable_color__hover=&#8221;on&#8221; header_text_color__hover_enabled=&#8221;on|hover&#8221; header_text_color__hover=&#8221;#3d3d3d&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#3d3d3d&#8221; custom_css_main_element__hover=&#8221;box-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);&#8221; icon_color__hover=&#8221;#FFFFFF&#8221; icon_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Strategy experience and analytical expertise combine<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">About logo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Module &#8211; Text &#8211; Paragraph&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28px&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;3px&#8221; horizontal_offset=&#8221;1px&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>The right Branding is the key<\/b><\/p>\n<p>Of all the factors that contribute to your business success, branding your identity is perhaps the one that can make the biggest difference. As a Branding Agency, , we understand that a proper brand identity can take an otherwise unimpressive product and allow it to experience modest success. It can elevate an average product to achieve a cut above the competition and it can bring a great product the attention it truly deserves. Improper business branding, on the other hand, can absolutely destroy an excellent product, eliminating the possibility of real sales success.<\/p>\n<p>Whether you are just starting a new business or looking to revitalize an old one, brand marketing can be the factor that completely transforms your company&#8217;s outlook. Before rushing forward to re-brand based on something you might have seen a competitor do, it is important to take a moment and consider everything at play. To begin with, you may want the expertise of a company to help you on this journey.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Module &#8211; Text &#8211; Paragraph&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28px&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;3px&#8221; horizontal_offset=&#8221;1px&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>HOW CAN YOUR COMPANY BENEFIT FROM DIGITAL BRANDING?<\/strong><\/p>\n<p>Today\u2019s consumers are flooded with ads. From major brands to indie brands to startup companies, consumers are exposed to over 370 ads per day on average! With the inundation of brands and companies asking you to purchase their products or services, we want your brand to compete within this huge pool of companies and emerge a brand that stands out among the others. We know your brand is special, and we want to make consumers remember your brand in the way you want them to remember it through effective digital branding techniques and a superior digital branding campaign. The goal isn\u2019t just for your brand to stand out from the crowd, but to lead the crowd as the top brand in your industry. Our team will guide you through developing your brand, describing the look and feel of your company, and communicating your brand to the digital world.<\/p>\n<p><strong>STRONG DIGITAL BRANDING STRATEGIES FOR GREATER BRAND RECOGNITION<\/strong><\/p>\n<p>Our goal at Colibri Digital Marketing is to generate the highest return on investment for your company. An effective way to do this is by building up a strong digital branding strategy and campaign. We want our digital branding techniques and strategies to drive consumers to your brand and create a lasting brand image in the minds of your customers and beyond. Not only will more consumers remember your brand, but you will also have an army of loyal consumers who will spread the news of your brand within their own social circles and networks and continue to grow your brand for you. Furthermore, by building up a great reputation and corporate image for your company, your company can create a strong foundation for trust and successful interactions with your customers in the future. On top of all this, when more and more people recognize your brand, it further legitimizes your brand and its dominance in the consumer world.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional Media \u2013 Media Buying and planning There are many reasons why traditional media may still be a better fit for your business goals.Traditional Media \u2013 Media Buying and planning There are many reasons why traditional media may still be a better fit for your business goals. 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