{"id":256213,"date":"2022-06-03T09:22:21","date_gmt":"2022-06-03T15:22:21","guid":{"rendered":"https:\/\/xum.digital\/?page_id=256213"},"modified":"2025-04-18T00:14:52","modified_gmt":"2025-04-18T06:14:52","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/xum.digital\/en\/content-marketing\/","title":{"rendered":"Content marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;background_image&#8221; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#000000 25%|rgba(0,0,0,0.5) 80%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;#000000&#8243; background_color_gradient_start_position=&#8221;25%&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.5)&#8221; 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_module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28px&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;3px&#8221; horizontal_offset=&#8221;1px&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]Our content marketing service helps you increase website traffic across all of your digital marketing channels by consistently creating and distributing valuable, relevant content to attract visitors. Whether you&#8217;re looking to increase brand awareness or generate more leads, we can help.<\/p>\n<p>The value of your business is only as good as the traffic you get. If you&#8217;re trying to grow your web presence and not seeing results, we can help. Get in touch with us to learn more about our Content Marketing service, which helps you increase website traffic across all of your digital marketing channels.<\/p>\n<p>Our content marketing agency specializes in creating and publishing high-quality, relevant, and engaging content across all of your digital platforms. <\/p>\n<p>A content marketing agency will help you increase traffic to your website by producing a steady flow of relevant and valuable information that relates to your products. It may seem hard to believe, but most people use Google specifically to find information on topics they are interested in. Using a content marketing agency, you can be sure that whenever someone searches for keywords related to your business or industry, they will find a piece of content produced by your agency &#8211; making it much easier for you to get noticed and increase sales.<\/p>\n<p>It&#8217;s not just writing a blog post, we create valuable content for your website, social media sites, and more.<\/p>\n<p>We create engaging blog posts, videos, and social media content that drives traffic to your website.<\/p>\n<p>Are you looking to increase your website traffic? Do you want to create more leads and improve lead quality? Would you like to dramatically improve your SEO and social media marketing results? If so, we can help! 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icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;For 57% of B2B marketers, SEO is the most effective lead generation marketing activity.&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x24;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28px&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;3px&#8221; horizontal_offset=&#8221;1px&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]Our audit services help ensure that your site is ranking high and getting those clicks. Our search engine optimization audit starts by studying your site in detail, followed by a SEO audit that includes:[\/et_pb_text][et_pb_blurb title=&#8221;Technical SEO analysis (including URLs, metadata, alt-tags, H1 tags)&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x45;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;On-page analysis (including content, keywords, images)&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x45;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Off-site analysis (including backlinks, social media, AdWords)&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x45;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Competitive analysis (figuring out who your competitors are and what lessons we can take from their SEO strategies)&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x45;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Keyword research (figuring out which keywords will best help you reach your audience and how to better incorporate them into your site)&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x45;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28px&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;3px&#8221; horizontal_offset=&#8221;1px&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]After we go through this discovery process, we\u2019ll provide you with a detailed plan that is tailored to your business objectives and your target audience.<\/p>\n<p>We will do the same with your social media channels and any pother digital platforms utilized by your business.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;dct_title_v2 left&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#4B4C4C&#8221; header_2_font=&#8221;|300||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What we do:<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;SEO audits&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Keyword research&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Competitor analysis&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Conversion Rate Optimization&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Analysis of results and recommendations &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text module_class=&#8221;dct_title_v2 left&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; header_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#4B4C4C&#8221; header_2_font=&#8221;|300||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;||10px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Brand Awareness Metrics:<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28px&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;3px&#8221; horizontal_offset=&#8221;1px&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]To measure brand awareness, marketers typically first look at impressions. Impressions represent the total number of times people see an ad. Marketers also supplement this data by measuring: [\/et_pb_text][et_pb_blurb title=&#8221;Reach:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The number of (unique) people exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. [\/et_pb_blurb][et_pb_blurb title=&#8221;Frequency:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The average number of times a visitor is exposed to an ad over a period of time. [\/et_pb_blurb][et_pb_blurb title=&#8221;Customer Engagement:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]How engaged a customer is with paid search results is measured by click-through rate (CTR). This can be particularly useful as a comparison to the number of impressions received. [\/et_pb_blurb][et_pb_blurb title=&#8221;Click-through Rate (CTR):&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The percentage of impressions\/clicks. If an ad for a keyword is shown to 100 people (impressions) and five of those people click the ad (clicks), it would have a 5% click-through rate. [\/et_pb_blurb][et_pb_blurb title=&#8221;Optimization:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Improvements made to a campaign based on aspects of the campaign that perform well. [\/et_pb_blurb][et_pb_blurb title=&#8221;Return on Investment (ROI):&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The ratio of net profit to cost. In other words, how much money a company makes compared to how much it spends to produce and advertise its products. The formula for calculating ROl is: (Revenue &#8211; Cost of Goods Sold)\/Cost of Goods Sold * 100. [\/et_pb_blurb][et_pb_blurb title=&#8221;Return on Ad Spend (ROAS): &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]A KPI that determines how effective ad spend is at driving revenue. Its formula is ROAS = Revenue\/Ad Spend * 100. [\/et_pb_blurb][et_pb_blurb title=&#8221;Script: &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Snippets of JavaScript code that allow for better control of campaigns, They can be used to automate internal functions within a Google Ads account:<br \/>\nthey interact with external data as well. [\/et_pb_blurb][et_pb_blurb title=&#8221;Traffic to a Website Metrics:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]To measure traffic to a website, clicks and click-through rate (CTR) are good metrics to review. These two metrics highlight how many people find an ad compelling enough to click on it and visit its website. [\/et_pb_blurb][et_pb_blurb title=&#8221;Clicks:&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The total number of searches where an ad was clicked.[\/et_pb_blurb][et_pb_blurb title=&#8221;CTR: &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x5c;||divi||400&#8243; icon_color=&#8221;#00A1F1&#8243; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;25px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;16px&#8221; body_text_color=&#8221;#000000&#8243; body_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; icon_font_size=&#8221;25px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]The percentage of impressions\/clicks. If an ad for a keyword is shown to 100 people (impressions), and five of those people click the ad (clicks), it would have a 5% click-through rate. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;70px||70px|||&#8221; disabled=&#8221;on&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1170px&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;dct_title_v2 left&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;|300|||||||&#8221; header_text_color=&#8221;#4B4C4C&#8221; header_2_font=&#8221;|300||on|||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;24px&#8221; custom_margin=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;18px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>You have everything you need?<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/xum.digital\/wp-content\/uploads\/2022\/01\/divide-side.jpg&#8221; title_text=&#8221;divide-side&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1170px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Question number 1?&#8221; alt=&#8221;Es tiempo de Betas&#8221; image_icon_width=&#8221;60px&#8221; module_class=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.4em&#8221; body_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;||-55px||false|false&#8221; image_icon_custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221; custom_css_main_element=&#8221;transition: all 500ms ease !important;&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#00A1F1&#8243; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;9px&#8221; box_shadow_color=&#8221;#004060&#8243; global_colors_info=&#8221;{}&#8221; title__hover_enabled=&#8221;off|desktop&#8221; custom_css_main_element__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#ffffff&#8221; background_enable_color__hover=&#8221;on&#8221; header_text_color__hover_enabled=&#8221;on|hover&#8221; header_text_color__hover=&#8221;#3d3d3d&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#3d3d3d&#8221; custom_css_main_element__hover=&#8221;box-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);&#8221; icon_color__hover=&#8221;#FFFFFF&#8221; icon_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Strategy experience and analytical expertise combine<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">About logo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Question number 1?&#8221; alt=&#8221;Es tiempo de Betas&#8221; image_icon_width=&#8221;60px&#8221; module_class=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.4em&#8221; body_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;||-55px||false|false&#8221; image_icon_custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221; custom_css_main_element=&#8221;transition: all 500ms ease !important;&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#00A1F1&#8243; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;9px&#8221; box_shadow_color=&#8221;#004060&#8243; global_colors_info=&#8221;{}&#8221; title__hover_enabled=&#8221;off|desktop&#8221; custom_css_main_element__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#ffffff&#8221; background_enable_color__hover=&#8221;on&#8221; header_text_color__hover_enabled=&#8221;on|hover&#8221; header_text_color__hover=&#8221;#3d3d3d&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#3d3d3d&#8221; custom_css_main_element__hover=&#8221;box-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);&#8221; icon_color__hover=&#8221;#FFFFFF&#8221; icon_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Strategy experience and analytical expertise combine<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">About logo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Question number 1?&#8221; alt=&#8221;Es tiempo de Betas&#8221; image_icon_width=&#8221;60px&#8221; module_class=&#8221;none&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_line_height=&#8221;1.4em&#8221; body_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;#000000&#8243; image_icon_custom_margin=&#8221;||-55px||false|false&#8221; image_icon_custom_padding=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|true&#8221; custom_css_main_element=&#8221;transition: all 500ms ease !important;&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#00A1F1&#8243; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;9px&#8221; box_shadow_color=&#8221;#004060&#8243; global_colors_info=&#8221;{}&#8221; title__hover_enabled=&#8221;off|desktop&#8221; custom_css_main_element__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#ffffff&#8221; background_enable_color__hover=&#8221;on&#8221; header_text_color__hover_enabled=&#8221;on|hover&#8221; header_text_color__hover=&#8221;#3d3d3d&#8221; body_text_color__hover_enabled=&#8221;on|hover&#8221; body_text_color__hover=&#8221;#3d3d3d&#8221; custom_css_main_element__hover=&#8221;box-shadow: 0 5px 30px rgba(0,0,0,.2);||transform: translateY(-10px);&#8221; icon_color__hover=&#8221;#FFFFFF&#8221; icon_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p>Strategy experience and analytical expertise combine<\/p>\n<p><a href=\"#\" style=\"color: var(--color-1);\">About logo<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;80px||80px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Module &#8211; Text &#8211; Paragraph&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28px&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;3px&#8221; horizontal_offset=&#8221;1px&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>The right Branding is the key<\/b><\/p>\n<p>Of all the factors that contribute to your business success, branding your identity is perhaps the one that can make the biggest difference. As a Branding Agency, , we understand that a proper brand identity can take an otherwise unimpressive product and allow it to experience modest success. It can elevate an average product to achieve a cut above the competition and it can bring a great product the attention it truly deserves. Improper business branding, on the other hand, can absolutely destroy an excellent product, eliminating the possibility of real sales success.<\/p>\n<p>Whether you are just starting a new business or looking to revitalize an old one, brand marketing can be the factor that completely transforms your company&#8217;s outlook. Before rushing forward to re-brand based on something you might have seen a competitor do, it is important to take a moment and consider everything at play. To begin with, you may want the expertise of a company to help you on this journey.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Module &#8211; Text &#8211; Paragraph&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;28px&#8221; positioning=&#8221;relative&#8221; vertical_offset=&#8221;3px&#8221; horizontal_offset=&#8221;1px&#8221; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>HOW CAN YOUR COMPANY BENEFIT FROM DIGITAL BRANDING?<\/strong><\/p>\n<p>Today\u2019s consumers are flooded with ads. From major brands to indie brands to startup companies, consumers are exposed to over 370 ads per day on average! With the inundation of brands and companies asking you to purchase their products or services, we want your brand to compete within this huge pool of companies and emerge a brand that stands out among the others. We know your brand is special, and we want to make consumers remember your brand in the way you want them to remember it through effective digital branding techniques and a superior digital branding campaign. The goal isn\u2019t just for your brand to stand out from the crowd, but to lead the crowd as the top brand in your industry. Our team will guide you through developing your brand, describing the look and feel of your company, and communicating your brand to the digital world.<\/p>\n<p><strong>STRONG DIGITAL BRANDING STRATEGIES FOR GREATER BRAND RECOGNITION<\/strong><\/p>\n<p>Our goal at Colibri Digital Marketing is to generate the highest return on investment for your company. An effective way to do this is by building up a strong digital branding strategy and campaign. We want our digital branding techniques and strategies to drive consumers to your brand and create a lasting brand image in the minds of your customers and beyond. Not only will more consumers remember your brand, but you will also have an army of loyal consumers who will spread the news of your brand within their own social circles and networks and continue to grow your brand for you. Furthermore, by building up a great reputation and corporate image for your company, your company can create a strong foundation for trust and successful interactions with your customers in the future. On top of all this, when more and more people recognize your brand, it further legitimizes your brand and its dominance in the consumer world.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Marketing Agency San Francisco Whether you&#8217;re looking to increase brand awareness or generate more leads, we can help.Our content marketing service helps you increase website traffic across all of your digital marketing channels by consistently creating and distributing valuable, relevant content to attract visitors. Whether you&#8217;re looking to increase brand awareness or generate more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":256222,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-256213","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing Agency San Francisco &#8226; XUM Digital<\/title>\n<meta name=\"description\" content=\"Content Marketing Agency San Francisco. 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